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The Big Show - Game Advertising at E3

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  • Jun 5, 2012

E3 2012: Jess McDonell takes a quick look at the game advertising in and around the LA Convention Centre for E3 2012!

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18 comments
awwitz
awwitz

I love gaming advertising. It shows that games have a stand and that it must be taken seriously because it is part of the industry and quite frankly, it is a form of art.

mute4
mute4

Gorgeous as usual! 

picho86
picho86

I don't want legitimacy, I wan't good games!

Big advertisements make me worry about the direction that gaming has taken. I think it just shows how games are becoming big consumer products instead of creative works of passionate people.

picho86
picho86 like.author.displayName 1 Like

What a weird typo in want :-)

sirkibble2
sirkibble2

Dang! I didn't know they were plastering LA like that. I have mixed feelings of obnoxious and cool.

OldKye
OldKye

whats good/sad is the company's that spend the most on Advertising either have lots of money meaning a bigger percent or budget or feel it's really important to get their name out thus putting more of their money they have into it meaning they are either doing really really well or really bad lol.

megakick
megakick

Waste of money when 45 percent of gamers steal or buy secondhand games LMAO!

megakick
megakick like.author.displayName like.author.displayName 2 Like

NEVER STOP PLAYING...PLEASE!!!

That must be behind the building LOL

Jd1680a
Jd1680a

Serious money being spent on advertising for video games.

AndCarlsen
AndCarlsen

The game industry is a huge one. Nobody can deny its importance anymore.

fra1z3r
fra1z3r like.author.displayName like.author.displayName like.author.displayName like.author.displayName 4 Like

Hey! How did THQ afford that big Darksiders 2 poster! O_o

s_h_a_d_o
s_h_a_d_o

Haha - good ol' Figueroa Hotel - they must make a mint off that advertising space each year.

@everyone - relatively inexpensive and comfortable place to stay when you're in L.A. and just a hop, skip and jump from the Convention Center - recommended!

Jonesy914
Jonesy914 like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 7 Like

I think my ad blocker just broke from watching this video

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