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The GPU game is changing. In the past, each graphics-generation launch started with the release of a massive new flagship GPU to take over as the top card in the product lineup. Nvidia opened the latest video-card generation by launching its flagship $649 GeForce GTX 280 and $399 GTX 260 GPUs last week. Big GPU launches generate a lot of excitement, but not many people have the budget for a $500-$600+ video card. That's why the graphics manufacturers work furiously to ship out new GPUs targeted toward the more affordable price points after the big tech launch. Nvidia's mainstream GTX 200 GPUs may be a few months away, but ATI is ready today with its Radeon HD 4870 and HD 4850 GPUs, thanks to a new shift in GPU design strategy.

ATI, AMD's graphics division, used to follow the same "big chip first, smaller chips later" launch plan, but the ballooning transistor counts and growing silicon die sizes of these GPUs encouraged the company to change its design philosophy. The problem with large chips is that they're more expensive to produce than small chips. You get fewer chips from each silicon wafer, and the greater surface area per chip also increases the chances of having a defect that will force the manufacturer to either disable parts of the chip and sell the GPU as a lower-quality model or discard the entire chip if the defect occurs in a particularly critical location.

ATI's solution to the large-GPU problem was to design a reasonably sized GPU for the mainstream and enthusiast markets, and then bundle up two of those chips to create a product for the high end. ATI tried out the strategy starting with its Radeon HD 2900 and 3800 series cards, with mixed success. The Radeon HD 3870 was ATI's top single-chip GPU, and it compared best with Nvidia's midrange GeForce 8800 GT in the $200 price range. ATI put two of those GPUs on a single board to create the Radeon HD 3870 X2 to go up against Nvidia's GeForce 8800 GTX. The ATI Radeon HD 3800 series of cards offered good 3D performance and outstanding features such as full high-definition multimedia interface output with integrated audio, but they could never quite overcome their Nvidia counterparts in the game benchmarks.

ATI is confident that the performance rankings will be different with its Radeon HD 4800 series, at least for cards within price range of the Radeon HD 4870 and the Radeon HD 4850. At $299, the Radeon HD 4870 matches up best against the GeForce 9800 GTX, and the Radeon HD 4850's $199 MSRP puts it right up against the GeForce 8800 GT. ATI is preparing a dual-GPU Radeon HD 4870 X2 to go up against Nvidia's GTX 200 series cards this August.

GPU Radeon HD 4870 Radeon HD 4850 Radeon HD 3870 X2 Radeon HD 3870
Current price $299 $199 $399 $169
Stream processors 800 800 320x2 320
Core clock 750 MHz 625 MHz 825 MHz 775 MHz
Memory 512 MB 512 MB 512 MB x2 512 MB
Memory clock 3.6 GHz GDDR5 2.0 GHz GDDR3 1.8 GHz GDDR3 2.25 GHz GDDR4
Memory Interface 256-bit 256-bit 256-bit 256-bit

The 800 stream-processor count immediately jumps out at you when you first see the specifications for the Radeon HD 4870 and the 4850. That's more than double the 320 on the Radeon HD 3870. Both of the Radeon HD 4800 cards have 800 stream processors, but the 4870 has a higher 750 MHz engine clock and comes with advanced GDDR5 memory. Graphics companies have been burned in the past by trying to build a new GPU release around unproven technologies (for example, by trying to jump to a smaller manufacturing process), but it looks like ATI was able to work out GDDR5 just in time for the 4870. GDDR5 offers much higher bandwidth than GDDR3 while drawing less power. The Radeon HD 4870 has 512 MB of 3.6GHz GDDR5 compared to the 4850's 512MB of 2.0GHz GDDR3.

The Radeon HD 4800 cards, like the last-generation Radeons, support DirectX 10.1. Game developers have been slow to adopt DirectX 10.1--which may be due to the fact that Nvidia GPUs, including the new GeForce GTX 200 series, don't have DX 10.1 support yet--but there are a couple of games on the horizon that will incorporate it, including BattleForge, a real-time strategy game from EA's Phenomic Studio, as well as an unannounced game from Sega that we will likely learn more about next month at E3 2008.

You'll need a motherboard with an open PCI Express x16 graphics slot and a moderate power-supply unit if you want to upgrade to the Radeon HD 4870. Our MSI Radeon HD 4870 card has a dual-slot design and two 6-pin power connectors. The card is very energy efficient and draws only 160 watts at full power, which means that you need only a 500W power supply for single-card operation or 600W for two cards running in CrossFire mode. Both cards are also able to operate in three- and four-way CrossFireX mode provided that you have a CrossFireX-enabled motherboard, the appropriate number of open PCI Express slots, and enough power to keep them happy.

The new GPUs can also dynamically adjust power usage based on application demands. The GPU might power down for basic Web browsing, but it can respond immediately once you launch Crysis.

The Radeon HD 4850 is slightly less powerful than the 4870, but that also means that it has more reasonable system requirements. The 4850 is a single-slot card with just one 6-pin power connector. Our Sapphire Radeon HD 4850 comes with a 450W power-supply recommendation for single-card operation and 550W for dual-card CrossFire.

Both cards feature two dual-link-capable DVI-I video-output connectors and a 7-pin video connector that can output S-Video as well as composite and component with an adapter cable. The Radeon HD 4800 GPUs also have integrated sound processing that lets each card output an HDMI stream with full HD video and 7.1 surround sound. The chips support HD video decoding for all of the major file formats (H.264, VC-1, and MPEG-2) as well as dual-stream, picture-in-picture playback. The new GPUs can also convert standard DVDs up to HD resolution.

We anticipate that most cards will ship with a DVI-to-HDMI adapter in addition to the standard DVI-to-VGA adapters, but we recommend reading the product description carefully just to make sure everything that you want is included in the box.



428 Comments

  • Draker696

    Posted Sep 5, 2008 10:09 am GMT

    Gonna buy a HD 4870 for sure.
    I really hope they reduce the price for graphics cards these days, some cost almost like the whole pc lol

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  • TK-422

    Posted Aug 18, 2008 5:31 pm GMT

    I Have no Loyalty to either ATI or Nvidia, Its whoever has the best product for the best price, Last year it was Nvidia, this year its ATI.

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  • lucebuce

    Posted Aug 8, 2008 10:47 pm GMT

    look bottomline ,

    no1 knows why , but some ATI Cards have compatibility issues , but still they're prices are really low ... Nvidia however does not have these issues but still they increase the prices

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  • silverbullet198

    Posted Aug 2, 2008 1:27 am GMT

    ive got mine, runs at 78 degrees max lol which is mid range temp acording to the meter on the driver. Fantastic card i mite add, dont belvie all the benchmark tests because im sure it must out performe more then what its shown above.

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  • jjj13

    Posted Jul 27, 2008 1:07 pm GMT

    Mine runs slightly better that some of those benchies. It runs at 84 degrees under load. hishest was 90 o.O.

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  • samftrmd

    Posted Jul 26, 2008 2:41 am GMT

    Very hot. Really.

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  • mrhuntin

    Posted Jul 23, 2008 8:45 am GMT

    i really need this my computer sucks,it can't play Crysis and gears of war on one computer.

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  • strider_ATI

    Posted Jul 20, 2008 7:53 am GMT

    A few years ago i hated ATI and though that their products were a piece of junk!!!
    I though that Nvidia were the best there is and that they cannot be challenged!!
    WHAT A FOOL I WAS !!!!!! After seing the ATI raedon HD 4870 I completly changed my mind. Now I think that Nvidia are a bunch of robbers who like to steel people's money ! I've become an ATI fan now!!!

    And by the way I support "Scope-Eye51" on everything he has said.

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  • Ionizer23

    Posted Jul 19, 2008 6:18 am GMT

    I still think Nvidia's better.

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  • xophaser

    Posted Jul 14, 2008 10:20 pm GMT

    Thanks ATI, Nvidia is now going to slash the prices of the gtx 200s by 10-25%. A gamers dream discount.

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  • jsm144

    Posted Jul 12, 2008 11:20 pm GMT

    ATI is doing alot better then I thought. Though I think i'll just still with my set up (8800gt sli), after all I'm not running anything at high resolutions. When the gtx 280/260 drop in price i'll probably get a pair of those.

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  • supergamer918

    Posted Jul 12, 2008 1:52 pm GMT

    Wow, the ATI Radeon 4870 totally every other card in all the benchmarks.

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  • hitomo

    Posted Jul 11, 2008 4:43 am GMT

    "Yes, GTX 280 is the king, but HD 4870 have 80~90% performance with only 46% of GTX 280’s price. Which is smarter choice?"

    wow, look at the 4850 crossfire performence ! ... here in EU the HD4870 cost 200euro... really

    greats

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  • humbikmeamyou

    Posted Jul 9, 2008 11:53 pm GMT

    I think for the most part from what I remember in the alst 10 years ATI has provided better price to poerformance then nidia, and even though ATI cards started to see some slow down compared to Nvidia, one has to realise that Nvidia cards cost much more FOR THE MOST PART, however I feel Nvidia was going the right direction with the 8800gt, trying to make something really good and keep it cost effective, unlike the ultra, but here we see ATI releas a card for 300 that compared to $500 cards, that inpressive and very respectful.

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  • Scope-Eye51

    Posted Jul 9, 2008 9:03 am GMT

    I just got my visiontek 4870 yesterday omg its F**king fast as hell it runs quiet and fast thats all I have to say.

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  • TK-422

    Posted Jul 8, 2008 11:27 pm GMT

    The Nvidia GTX280 is a bit faster than 4870, but not 200 bucks worth. My next card is definitely ATI, Nvidia failed with their crap drivers that they made for their 8800GT.

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  • jetbruceli posted Jul 8, 2008 6:50 pm GMT (does not meet display criteria. login to show)

    jetbruceli

    Posted Jul 8, 2008 6:50 pm GMT (hide)

    I dont see how people are saying ATI won? I think if you want to buy enough ATI cards to beat one Nvidia then go for it but games like World In Conflict only support single card. So Nvidia still wins with the most powerful GPU on the market. Nvidia knows what they are doing. It's the reason most games has The Way It's Meant To Be Played" On the them. In fact, I baught Gears Of Wat for PC and Nvidia is on it. And I thought the Xbox 360 had an ATI card?

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  • humbikmeamyou

    Posted Jul 7, 2008 1:21 am GMT

    Finallllllllllllyyyyyyyyyyyyyy ATI has done it, Well done, I was waiting for so long for ATI to shut Nvidia down, however I have a 8800gt and the only reason is at the time ATI had nothing to go up against the power to price to performance of 8800gt, now if only AMD can match the power of the q9450 and 9550 which iam running Ha ha, that will be the day.

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  • Scope-Eye51

    Posted Jul 5, 2008 9:55 pm GMT

    sryiownsomuch I just have to say a few words the table has turn,it's nvidia who is on the defensive ATi will wait on till what can nvidia has to offer to their blind customers.

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  • kingofqueen

    Posted Jul 5, 2008 8:46 pm GMT

    this ATi is so cheap,nice performance,maybe not shocking nice but reasonable

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  • sryiownsomuch

    Posted Jul 5, 2008 6:36 pm GMT

    OK...g3n3r41xan..
    you say "first of all these cards beat any nvidia card in terms of price/performance ratio."
    earlier, i said, "The 4870 and 4850 are VERY good cards, especially for the price.
    NVIDIA still has the slightest edge, if any, with the 280. But, that performance difference is hardly worth hundreds of dollars to get it over the 4870."
    we're on the same page.
    you say, "secondly before these cards were out i was with nvidia all the way and i was willing to buy a mid range nvidia card, but 4870 changed my mind."
    I said, "“Basically, if you absolutely have to rush out to buy a card this instant, get the 4870/4850.”
    we're on the same page.
    One product line does not constitute a better company. Scope-Eye51 needs to keep that in mind as well.
    as I have also said, scope, “wait out the next 6 months or so to watch performance and prices from NVIDIA change accordingly. This heavy competition will naturally keep prices reasonable and the performance will get exponentially better from both companies."
    So yes, I like ati, for the reason that they keep a market in balance.
    thank you.

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  • Nova_Mongoose

    Posted Jul 4, 2008 8:27 pm GMT

    will get the 4870 ASAP

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  • Scope-Eye51

    Posted Jul 4, 2008 6:38 pm GMT

    javierkatana so what were you saying that nvidia wasn't aiming ATi take a good look over Neweggs, nvidia they drop there price but not by much HAHAHA!!! They are panicking.

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  • Killfox

    Posted Jul 3, 2008 7:30 pm GMT

    Kojinto you have no idea what you are talking about. Here ill give you reviews that prove the 4870 is better than the GTX260 and even sometimes better than the GTX280. http://www.tomshardware.com/reviews/radeon-hd-4870,1964.html
    http://www.guru3d.com/article/radeon-hd-4870-review--asus/15
    http://anandtech.com/video/showdoc.aspx?i=3341&p=23
    http://www.overclockersclub.com/reviews/powercolor_hd4870/15.htm

    You also fail when it comes to physx - http://www.tomshardware.com/news/nvidia-physx-ati,5764.html. Yeah thats it running on ATI cards.

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  • Cobacel

    Posted Jul 3, 2008 1:56 pm GMT

    Nvidia = lots of frames but poor quality while ATI =good fps but very good quality nvidia= buy one it alsts 16 months , ati =buy 1 it can still play games in 2 years mine did and at a good quality nvidia = expensive crap ati = cheap but worht every dollar ... ofcourse nvidia= drivers ati = suck at drivers but from these card spec id say ATI is winning the geforce 280 get xxxxxxxxxx xxxxx xxxxxxxx

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  • Games_pro

    Posted Jul 3, 2008 10:53 am GMT

    I'm glad to see that ati is back in the game for real to produce a good gpu for an excellent price,this is also good for nvidia fans because a competition like that will urge nvidia to reduce its prices and produce better cards in the future to stay on top
    For the people who think that you need an AMD based setup to run an ati 4870 at its top....no you don't. If the motherboard is crossfire ready than your good to go.(Don't think if you have an AMD processor it will perform better than that. it doesn't work that way).

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  • Scope-Eye51

    Posted Jul 2, 2008 1:14 pm GMT

    ATi's cards are way better when it comes to graphics and texture.

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  • kojinto posted Jul 2, 2008 11:38 am GMT (does not meet display criteria. login to show)

    kojinto

    Posted Jul 2, 2008 11:38 am GMT (hide)

    Hmm...

    Now if you were a real Hardcore gamer the best thing to purchase in this situation is the GeForce 260 GTX for $400.00 its only $100.00 more and (in a single card battle) spanks this ATI card. It also comes with Physx built right in. Plus if your willing to go a little further and purchasing and OC'D card, your machine will literally fly. This card may be fast on paper but that wont stop it from eating the GeForce 200 series dust in the long haul.

    besides its best to have 1 fast card instead of two, due to the fact you can stick other things in your machine like a very nice, high quality sound card, and maybe a wireless network card to help speed things up.

    If you want quality, then don't be fooled by this cheap crap.

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  • Raptole

    Posted Jul 2, 2008 7:22 am GMT

    I think that my 8800GTS 320MB is old now and I wonder buying the 4870?

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  • Scope-Eye51

    Posted Jul 1, 2008 10:02 pm GMT

    sryiownsomuch it's not just because ATi won this battle,ATi is going to teach nvidia to respect there blind loyalist customers and maybe give you guy's a reasonable price performance card ,you could thanks ATi for this if they ever change there price.

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  • g3n3r41xan

    Posted Jul 1, 2008 8:13 pm GMT

    @sryiownsomuch
    what cards are you calling stupid.
    first of all these cards beat any nvidia card in terms of price/performance ratio.
    secondly before these cards were out i was with nvidia all the way and i was willing to buy a mid range nvidia card, but 4870 changed my mind.
    so until the time that i want to buy a card, if nvidia doesn't release a cheap card with better performance than the 4870 i have no reason not to buy the 4870.

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  • haloshalo

    Posted Jul 1, 2008 10:48 am GMT

    javierkatana man i have been waiting for some real users test and 50 fbs all maxed for 400 $ this is a must buy , ordering next day ?

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  • Hellknite190

    Posted Jul 1, 2008 8:31 am GMT

    this is all very confusing can someone just answer 1 question: what is the best graphics card?

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  • Scope-Eye51

    Posted Jun 30, 2008 10:30 pm GMT

    I can't believe the critic is believing lol, 50fps running crysis thats CRAZY!!!!cant what to get my 4870 nice buy javierkatana.

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  • javierkatana

    Posted Jun 30, 2008 9:34 pm GMT

    they arrived today got 2 4850s, after 6 hours of benchs, and no tech demo released form ATI, I did something that puts my 8800gt to it knees, crysis 1600x1200 aa 0x ani16x all high, with the crysis natural mod that comes with 300mb of super highres textures, and my god they run it at 50fps.

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  • Scope-Eye51

    Posted Jun 30, 2008 7:25 pm GMT

    Hey nivdia fan boys you guy's may want to take a look at this video http://youtube.com/watch?v=AOxHLE4G3L0&feature=related
    he is a hundred percent accurate.

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  • sryiownsomuch

    Posted Jun 30, 2008 1:44 pm GMT

    Here's what I'm getting out of all of this:
    The 4870 and 4850 are VERY good cards, especially for the price.
    NVIDIA still has the slightest edge, if any, with the 280. But, that performance difference is hardly worth hundreds of dollars to get it over the 4870.
    Basically, if you absolutely have to rush out to buy a card this instant, get the 4870/4850.
    Or, the more reasonable solution, even if you need a card now, wait out the next 6 months or so to watch performance and prices from NVIDIA change accordingly. This heavy competition will naturally keep prices reasonable and the performance will get exponentially better from both companies.

    • Login to rate this comment
  • Agelu

    Posted Jun 30, 2008 1:37 pm GMT

    Wow, finally ATI seems to be catching up.

    • Login to rate this comment
  • xophaser

    Posted Jun 29, 2008 7:12 pm GMT

    Alright,this is like ATI first counter punch in like years that has Nvidia thinking. AMD/ATi got knockout by Intel, but a least they are stepping it up somewhere. Competion is good. ATI got the price/performance ratio, but its seem most game still run faster on an expensive nvidia card. I will upgrade in a year ot two, but not now.

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  • xeysz

    Posted Jun 29, 2008 10:06 am GMT

    And I just bought an HD 3870. Or it seemed like I just bought it as I actually purchased it in April but installed it in May (needed to buy a new PSU).

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  • dual_barrel posted Jun 29, 2008 9:16 am GMT (does not meet display criteria. login to show)

    dual_barrel

    Posted Jun 29, 2008 9:16 am GMT (hide)

    A lot of game developers are partnered with Nvidia for their game projects, which is why we see the logo "The way it's meant to be played". My point is, it's safe to use Nvidia cards for gaming because that way there won't be any incompatibility issues in terms of graphics!

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  • ziegd

    Posted Jun 29, 2008 9:02 am GMT

    I've been an Nvidia guy most of my gaming life, but some of the stuff I'm seeing these days is giving me cause to pause. I think I'll just pick up a second cheap 8800GT and go SLI for right now, rather than making any big new Nvidia purchases, and wait and see how things shape up. Maybe time to give ATI a go (except I just got a new Nvidia 680i SLI mobo, so I'm commited for a year or two anyway).

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  • Scope-Eye51

    Posted Jun 29, 2008 8:08 am GMT

    I've seeing a lot of negative being place on ATi's comments, I can tell theres a lot of hater or sore losers but they won't show them selfs cowards show your self so I can have a good debate.

    • Login to rate this comment
  • Scope-Eye51

    Posted Jun 29, 2008 7:33 am GMT

    bloodlines47 thats and easy question ATi 4870 don't hesitate on buying it.

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ATI Radeon 4870 and 4850 Hands-On Preview

AMD has just released its next-generation ATI Radeon HD 4870 and 4850 GPUs. See how they compare to current video cards.

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