Brain Training wins Edge award

Nintendo wins annual award for innovation; mobile title also recognized.

EDINBURGH, SCOTLAND--A 'close to unanimous' jury, chosen by Edge magazine, today awarded its annual innovation in gaming award to Nintendo. The EIEF06 Edge Award, presented by editor Margaret Robertson, was awarded to Dr. Kawashima's Brain Training (known as Brain Age: Train Your Brain in Minutes a Day in the United States) at a ceremony that closed out the first day of the Edinburgh fest.

The game beat out a short list of titles chosen for their ability to change people's expectations of gaming, rather than the game's commercial success. The other contenders were Amped 3 (Xbox 360), Dragon Quest VIII: Journey of the Cursed King (PlayStation 2), Electroplankton (Nintendo DS), Fahrenheit (PC, PS2, Xbox--known as Indigo Prophecy in the US), Guitar Hero (PS2), Killer 7 (GameCube, PS2), and Ossu! Tatakae! Ouendan! (DS--known as Elite Beat Agents in the US).

The Nintendo rep who picked up the prize said that Brain Training represented the different direction in which the company is headed, one which aims to expand the market and ultimately benefit gaming as a whole. Robertson, summing up the success of the grey-cell-testing game, said that "only Nintendo could make mental arithmetic this year's 'must have' [title]."

Alongside the main Edge award was a new award added to recognize the growing mobile sector. The EIEF 2006 Edge Mobile People's Choice Award went to Dirty Sanchez Party Games. The game, which beat mobile rivals Doom RPG, Lumines Mobile, and Digital Chocolate's Tower Blocks for the inaugural award, was praised for taking the game "beyond the handset."

43 Comments

  • nemes1s3000

    Posted Aug 22, 2006 11:59 pm GMT

    It deserves it.

  • dexter111344

    Posted Aug 22, 2006 1:17 pm GMT

    Nintendo wins(again). Sony & MS lose(again).

  • TintedChimes

    Posted Aug 22, 2006 10:46 am GMT

    nice!

  • tom_dar2

    Posted Aug 22, 2006 8:57 am GMT

    "Edge magazine is the most pretentious magazine you mean. Basically if its not japanese and really obscure they dont like it." - King Davanos IV

    Not true at all. Why would they award US-made shooters like Halo and Half-Life 2 with a rare 10/10 score if they do not care for such things?

    Edge is the most unbiased and professional gaming magazine I have come across.

  • ragin_massaih

    Posted Aug 22, 2006 6:57 am GMT

    Ha Nintendo owns drop in the ocean guitar hero!

  • Lord_Regnier

    Posted Aug 22, 2006 6:10 am GMT

    Another DS game wins an award!

    Oblivion should have been at the very least nominated.

  • Maquis_UK

    Posted Aug 22, 2006 5:48 am GMT

    yes Edge are a rubbish mag. they do the occasional 360 cover, for godssakes :-p

  • King_Davanos_IV

    Posted Aug 22, 2006 5:41 am GMT

    Edge magazine is the most pretentious magazine you mean. Basically if its not japanese and really obscure they dont like it. I can't belive you hold their reviews in higher regard than an enourmous website like gamespot.

  • gillri

    Posted Aug 22, 2006 3:32 am GMT

    Edge magazine is the most respected magazine in the industry

    there reviews mean more than GS's reviews to those in the know

  • daqua_99

    Posted Aug 22, 2006 3:04 am GMT

    Really, it is the only one which changes gaming out of all the participants ...

  • Troubeler

    Posted Aug 22, 2006 12:28 am GMT

    I knew it they would win

  • EMAN2g

    Posted Aug 21, 2006 11:58 pm GMT

    http://saruwatari-wii.blogspot.com/

  • jakeboudville

    Posted Aug 21, 2006 11:56 pm GMT

    Awesome award for a wonderful game to have

  • TiRoSu13

    Posted Aug 21, 2006 11:23 pm GMT

    Cool.

  • _Sam_

    Posted Aug 21, 2006 10:28 pm GMT

    I still don't have much interest in this game

  • King_Dodongo

    Posted Aug 21, 2006 8:52 pm GMT

    nintendo owns all!

  • King_Davanos_IV

    Posted Aug 21, 2006 8:22 pm GMT

    This is just more proof (as if any were needed) that Edge is the most pretentious magazine in gaming.

  • Vexonater

    Posted Aug 21, 2006 8:09 pm GMT

    Amped 3 changed perceptions of gaming?

  • Orasion_Seiz

    Posted Aug 21, 2006 8:06 pm GMT

    another success to Nintendo

  • meimnobody

    Posted Aug 21, 2006 7:46 pm GMT

    hex the DS lite is dirt cheap compared to the psp if you are counting playable games that are unique. The DS is the far better value overall.

  • EMH88

    Posted Aug 21, 2006 6:20 pm GMT

    [This message was deleted at the request of the original poster]

  • hex_ten

    Posted Aug 21, 2006 6:12 pm GMT

    yeah, i'm also waiting for the prices to drop, this game looks pretty good, i like the idea of holding the ds like a book!

  • ConManWithGun

    Posted Aug 21, 2006 5:20 pm GMT

    congrats to nintendo

  • Trigun1

    Posted Aug 21, 2006 5:12 pm GMT

    Im a waiting for prices to go down then I will buy a DS but these look good.

  • U1

    Posted Aug 21, 2006 5:01 pm GMT

    I thought this was last month?

  • Breakfast_Clubber

    Posted Aug 21, 2006 4:50 pm GMT

    Hey, Dr. ka-WASH-i-MA' Brain... "doctor, wash'a my brain!" *said with a funny accent and wrong emphasis*

  • Homsar13

    Posted Aug 21, 2006 4:46 pm GMT

    wow, these games rule.
    Indigo Prophecy
    Osu! Tatakae! Ouendan!
    Guitar Hero
    Brain Age

  • Yodon

    Posted Aug 21, 2006 4:33 pm GMT

    they earned it

  • Shingo

    Posted Aug 21, 2006 4:29 pm GMT

    What did Dragonquest do?

  • quicksilverzxc

    Posted Aug 21, 2006 4:14 pm GMT

    Think what'll happen next year after a year of Wii....

  • hellsing321

    Posted Aug 21, 2006 4:08 pm GMT

    Brain Age is great fun. It deserves the award.

  • Thorpe89 Site moderator

    Posted Aug 21, 2006 4:06 pm GMT

    A great game always deserves an award. Hats off to Nintendo.

  • ZeldaMaster32

    Posted Aug 21, 2006 3:38 pm GMT

    Just got it. It's very fun and addicting. Nintendo knows what they are doing.

  • peeweeshift

    Posted Aug 21, 2006 3:35 pm GMT

    killer 7 was a cool game

  • hemakm3

    Posted Aug 21, 2006 3:33 pm GMT

    Earned.

  • DarkKefka

    Posted Aug 21, 2006 3:31 pm GMT

    The game deserves that award.

  • comthitnuong

    Posted Aug 21, 2006 3:22 pm GMT

    it deserves it

  • nestea_king

    Posted Aug 21, 2006 3:22 pm GMT

    Isn't that surprising! (sarcasm intended)

  • murphster21

    Posted Aug 21, 2006 3:18 pm GMT

    Go Nintendo!

  • titusandro

    Posted Aug 21, 2006 3:07 pm GMT

    Only Nintendo could have done it.

  • YellowPik

    Posted Aug 21, 2006 3:04 pm GMT

    It deserved it too.

  • GreatLiver

    Posted Aug 21, 2006 3:00 pm GMT

    that's lovely even though I haven't played the game in ages

  • EtrnlHYPNALGIA

    Posted Aug 21, 2006 2:59 pm GMT

    Go Nintendo!

    Ouendan!, Guitar Hero, and Killer 7 are also awesome titles.

    Wii

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