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EA reiterates, details E3 appearance

Days after its archrivals Activision and Vivendi bow out, the third-party megapublisher reconfirms it will be attending the Los Angeles summit.

This week began with the surprise revelation that Activision and Vivendi Games were both dropping out of the Entertainment Software Association (ESA), the top US game-industry trade organization. The two companies, which are set to form the world's biggest third-party game publisher in a $18.9 billion union later this year, also said they were declining to attend this year's E3 Media & Business Summit--traditionally the top annual US game-industry event.

In the wake of Activision and Vivendi's announcement, several other publishers, such as NCsoft and Foundation 9, also made public their intention to skip E3. However, today, one of the industry's heaviest of heavyweights, Electronic Arts, reiterated its intention to attend the summit, which will be held from July 15-17 at the Los Angeles Convention Center. The publisher had previously been listed as exhibiting at the event.

Besides underlining its E3 attendance, EA also announced its press briefing for the event. It will be held on Monday, July 14--two days before the show officially begins--at LA's historic Orpheum Theater. The time slot is unusually early, as past years have seen third-party publishers wait until after the Nintendo, Microsoft, and Sony events to show their wares. In 2007, all of the "Big Three" conferences were held the Tuesday and Wednesday before E3.

51 Comments

  • Rabbids_Rule

    Posted Jun 7, 2008 4:16 am GMT

    I wanna get this game. I love EA Sports!

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  • Gorthin

    Posted Jun 1, 2008 10:11 am GMT

    Hope this game does better than 08. it was way to slow. ill probably get it since this could be the last madden game but theyll probaly resign the contract anyways coooooool lol

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  • hotrider12

    Posted May 24, 2008 2:47 pm GMT

    now if EA make this years need for speed 08 game smooth and exciting again like a high stakes 2 or hotpursuit 3 with cops exotic and tuner cars and muscle cars. with nitrous I'll hop back on EA bandwagon. til then Im waiting

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  • MadGamer132

    Posted May 10, 2008 10:18 am GMT

    it may be another reason that we "hate" the "new" e3, srecw them.

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  • wiiplay1

    Posted May 9, 2008 11:26 am GMT

    Since E3 is now invite only, I think EA shouldn't go.

    • Login to rate this comment
  • generalvonngene

    Posted May 8, 2008 11:38 pm GMT

    GO EA GO!!!

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  • cooldude03

    Posted May 8, 2008 1:50 pm GMT

    This past year EA has really proved it can do more than licensed and franchised annual games. This coming year should be even better Dead Space is the game I have my eye on. I'm sure EA will not disappoint. 2008 is the year I've finally become pro-EA.

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  • Altair1337

    Posted May 8, 2008 12:44 pm GMT

    I really just wish people would stop bashing EA so much. I mean its not like they arent still making great games.

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  • dnp25

    Posted May 8, 2008 11:55 am GMT

    EA should take the money they are spending on E3 and build better PC games.

    • Login to rate this comment
  • briph24

    Posted May 8, 2008 10:11 am GMT

    E3 Has gone down hill big time, so EA and E3 should be great for eachother!

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  • jmartin1016

    Posted May 8, 2008 8:43 am GMT

    yawn

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  • darkfox101

    Posted May 8, 2008 8:39 am GMT

    maybe ea will announce bf3?

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  • AguFightingOxy

    Posted May 8, 2008 8:39 am GMT

    God, soon EA is going to announce their console and its going to suck so baaaaaaad.

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  • ftjx

    Posted May 8, 2008 8:38 am GMT

    since I heard that Activision and Vivendi would drop E3 Ive been dying to hear something like this...........and now I know when E3 is going to take place!

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  • dewd4

    Posted May 8, 2008 8:35 am GMT

    Well at least i now know where i wont be going at e3!

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  • Myzz617

    Posted May 8, 2008 8:12 am GMT

    All i care about is MADDEN and C&C other than that EFF EA

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  • p0rkp1e74

    Posted May 8, 2008 8:07 am GMT

    they may have something planned that they want to show off at their own conference that they will be starting since they have so much money to throw around.....or maybe they want the public to be allowed back into E3

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  • wilmepe

    Posted May 8, 2008 8:05 am GMT

    Announce a new SSX game! please!

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  • 4esth

    Posted May 8, 2008 7:47 am GMT

    "this news article is weak news who cares?"


    Obviously you and I, since we bothered posting!

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  • mrkame16

    Posted May 8, 2008 7:26 am GMT

    If EA wants to keep cloning there games year after year,thats there business,but im not buying it anymore. this news article is weak news who cares?

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  • Richmaester6907

    Posted May 8, 2008 6:43 am GMT

    Big deal People will still go EA gets publicity end of story and I dont see how ACTIV not attenend means they only care about money they are not shwing anything!

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  • Gribb85

    Posted May 8, 2008 6:34 am GMT

    Activiv once again showing they don't care about gamers, only profit. E3 was an event that wasn't just for business but fans as well, with us all getting a chance to get excited about the games coming up in the future. Well done EA for staying with it, hopefully more companys will follow suit especially the hardware manufacturers.

    If there is no E3 what do gamers have to look forward to for their announcements and previews? Leipzig doesn't cut, and Tokyo is too asia focused, heres hope E3 gets better from here.

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  • Merl57

    Posted May 8, 2008 6:32 am GMT

    too bad I couldn't pay for the plane ticket to see E3 anyways

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  • jcloverboy

    Posted May 8, 2008 6:32 am GMT

    couple sports games, new NFS, new MOH, maybe a new IP or 2 for Wii.

    I don't expect many surprises from EA.

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  • joeyfine

    Posted May 8, 2008 6:30 am GMT

    make NCAA 09 the best game ever!

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  • Serious06

    Posted May 8, 2008 6:10 am GMT

    good

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  • SavoyPrime

    Posted May 8, 2008 6:09 am GMT

    I pray they will have new IPs to show. But I have a feeling it will be the same ol' same. Madden, NBA Live... *falls alseep*

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  • noce8sjm

    Posted May 8, 2008 2:52 am GMT

    Ohh ya brother.... oHHH YA

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  • NecroCharm posted May 8, 2008 2:43 am GMT (does not meet display criteria. login to show)

    NecroCharm

    Posted May 8, 2008 2:43 am GMT (hide)

    EA is enough reason to NOT watch E3. EA is the WORST dev ever and I just hope they go away. T2 rocks for saying NO!

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  • rgame1

    Posted May 8, 2008 2:36 am GMT

    plz show medal of honor 3

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  • RandomBeast

    Posted May 8, 2008 1:16 am GMT

    I wish EA would just **** off. I say good on Take Two for their refusal of EAs offer, and congrats on the $500 million. EA don't even make any great games any more. They merely earn millions off the same old rehashes, year after year. Leave gaming to the experts EA.

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  • DFalcon999

    Posted May 8, 2008 12:27 am GMT

    How nostalgic.

    The former has-been-great company is going to star at the former has-been great game show!

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  • TheSlanger

    Posted May 7, 2008 11:39 pm GMT

    On the contrary...I hope this announcement will convince others to attend as well.

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  • EPaul

    Posted May 7, 2008 8:19 pm GMT

    I miss the booth babes *sob*

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  • Gruug

    Posted May 7, 2008 7:59 pm GMT

    E3 is a non-event these days. EA is just trying to steal the show. Guess it could be considered another form of monoply. Frankly, if EA is going, more publishers should pull out.

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  • technowiz999 posted May 7, 2008 7:32 pm GMT (does not meet display criteria. login to show)

    technowiz999

    Posted May 7, 2008 7:32 pm GMT (hide)

    I've got to say these publishers are getting a bit cocky now. Acti-bliz is starting to think they are too good for the major conferences and EA thinks it can show-up the console makers. Well both of them are scum in my book. They should merge together and then the government would shut them down for monopolizing =)

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  • FallenOneX

    Posted May 7, 2008 7:29 pm GMT

    Let me guess, news on the next Madden? Plans of another takeover? Didn't they have a deal with someone to make a comic mmog, or was that the one that got cut? I thought it was Sega's game that hit the block..... As you can see, EA at E3 doesn't really impress too many people nowadays.

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  • sportwarrior

    Posted May 7, 2008 7:22 pm GMT

    The ESA sure murdered E3. I was at the last real E3 and it was a pretty amazing event. I'll never figure out why they felt it necessary to change the format.

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  • k2theswiss posted May 7, 2008 6:22 pm GMT (does not meet display criteria. login to show)

    k2theswiss

    Posted May 7, 2008 6:22 pm GMT (hide)

    well iam glad to see there not attending E3 because no one likes them

    I do hope they make a new system so they can waste money and if all goes well they go BANKRUP!!!! lol because they well fail at that and if they smart enough tyhey make a systsem wher eronly sport games on it but then it be great because 2k games will take over on sport games whitch is better anyways

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  • Heavy_Metal_Guy

    Posted May 7, 2008 6:16 pm GMT

    E3 now = meh

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  • K-Grogg

    Posted May 7, 2008 6:06 pm GMT

    It sucks none of the other developers will be making appearances...

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  • millwrought

    Posted May 7, 2008 5:31 pm GMT

    I hope they are not accouncing that they are making a console.

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  • SkellitonKiller

    Posted May 7, 2008 4:50 pm GMT

    If E3 countues like this with hardly any good companies just picture what would happen with next years E3 that one will be a pile of crap

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  • TristanH12

    Posted May 7, 2008 4:47 pm GMT

    wow would EA really miss it!, lol.

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  • x_SuperMario_x

    Posted May 7, 2008 4:45 pm GMT

    E3 and EA both need to be completely destroyed,

    and re-made to satisfy the very people it used to.

    • Login to rate this comment
  • VenomRitual

    Posted May 7, 2008 4:34 pm GMT

    E3 just isn't exciting anymore. and there's not exactly alot to announce this year as far as lineups for the rest of the yr.

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  • LoserMike posted May 7, 2008 4:33 pm GMT (does not meet display criteria. login to show)

    LoserMike

    Posted May 7, 2008 4:33 pm GMT (hide)

    Activision-Blizzard vs. EA!!!

    • Login to rate this comment
  • fireblazerx

    Posted May 7, 2008 4:32 pm GMT

    If EA opted out of E3 this year, hell would be raised. Activision Vivendi's decision not to attend the conference this year is already a slap in the face, though.

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  • billysea

    Posted May 7, 2008 4:28 pm GMT

    Too bad it's not in May anymore, or it would be right around the corner now.

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  • frankeyser posted May 7, 2008 4:28 pm GMT (does not meet display criteria. login to show)

    frankeyser

    Posted May 7, 2008 4:28 pm GMT (hide)

    E3 and EA... both pure rubbish now days. Maybe EA will announce it is releasing a system, then it wont sell and they will tank and die.

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