Activisions Tony Hawks Proving Ground Lands Onto Retail Shelves Nationwide

SANTA MONICA, Calif., Oct 16, 2007 - Starting today, gamers nationwide can create their own skating legacy with Activision, Inc.'s (Nasdaq:ATVI) Tony Hawk's Proving Ground. Now available at retail stores nationwide, the latest installment in the #1 best-selling action sports franchise delivers deeper customization than ever before, empowering players with the freedom to define their character and story based on the choices they make, the paths they skate and the style they want. In addition, the game features a fully-loaded video editor, complete with editing tools and a visual effects suite to create epic skate videos, and a customizable skate lounge where players can skate with friends online in the ultimate, personalized pad.

"With Tony Hawk's Proving Ground, we are giving gamers the chance to express their personal style like never before," said Joel Jewett, president, Neversoft Entertainment. "They can do everything from skating the way they want, and producing their own classic videos, all the way to pulling-off the newest Nail the Trick maneuvers and tricking out their skate lounge to hang-out with friends."

Set in the streets of Baltimore, Philadelphia and Washington, D.C., Tony Hawk's Proving Ground features an arsenal of amazingly detailed Nail the Trick moves, including Nail the Grab and Nail the Manual for total board control, and new gameplay mechanics like skateable terrain building and the Aggro Kick for intense action. In addition, the title enables gamers to seamlessly skate from single player to multiplayer online.

The title also features a booming soundtrack with more than 50 tracks from the likes of Bloc Party, Foo Fighters, Jurassic 5, Nirvana, the Rolling Stones, Slick Rick and more. Additionally, on the game disc, Xbox 360 enthusiasts will have the opportunity to play a demo of 5 songs from this year's hottest music based video game, Guitar Hero III: Legends of Rock. The title, which is also being developed by Neversoft, will hit retail stores on October 28.

Tony Hawk's Proving Ground is rated "T" (Teen) by the ESRB and is available now on the Xbox 360 video game and entertainment system from Microsoft and PLAYSTATION3 computer entertainment system for a suggested retail price of $59.99, the Wii home video game system for $49.99, and the PlayStation2 computer entertainment system for $39.99; the Nintendo DS version will hit shelves at a suggested retail price of $29.99 and carries a rating of "E 10+" (Everyone 10 and older). For more information, visit http://www.thpgonline.com/.

Tony Hawk's Proving Ground press kit assets are available at http://pressroom.activision.com where media can download press materials and art assets. BradyGames' Tony Hawk's Proving Ground Official Strategy Guide is available at electronics, book, and software retailers nationwide, and online at www.bradygames.com.

About Tony Hawk, Inc.

Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.