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Blizzard freezing out E3

Reps say World of Warcraft publisher skipping June event entirely, dashing hopes of playable Diablo III and Starcraft II on show floor.

To all those fantasizing about being able to play Diablo III and/or Starcraft II deep in the heart of a resurgent Electronic Entertainment Expo: Stop. Today, reps confirmed to GameSpot that, despite the presence of its parent corporation, Activision Blizzard, Blizzard Entertainment will not be present when the Los Angeles Convention Center opens its doors June 2-4.

"A lot of people saw Activision Blizzard listed on E3 and just assumed we were going, but that's not the case," a rep said, before confirming Activision Publishing would be there. Activision reps said it would indeed have a game-packed booth at the Expo, which will be greatly expanded from last year's stripped-down 5,000-person convention. The company did not say which games would be on display at said booth.

Blizzard's boycotting of E3 isn't that surprising, given that it skipped the confab for the past two years. However, it does underline the fact that, while bigger than the previous two year's gatherings, E3 2009 still won't be as huge as the 65,000-attendee-strong E3 2006, which the World of Warcraft publisher did participate in. On Monday, the ESA made much of the fact that "Activision Blizzard" would be on hand after boycotting the proceedings last year. Another 2008 no-show, LucasArts, will also be in attendance.

As for Blizzard's next public event, reps declined to say when, where, or if any gathering featuring the $100 million-per-month company will take place.

175 comments
Overneathe
Overneathe

@keith21uk Sorry, but they have seperate teams for all projects. There's no "back burner" there. The reason why Blizz are not going to E3 is because... there's no point in it. Blizzcon is later this year and they won't have anything to show to their biggest fans if they go ahead and display everything that is done lately on some convention where there will be fans of all sorts of crap and mostly media. Blizz likes to keep their stuff for their fans. So when Blizzcon hits (and I think it'll be rather bigger then E3) a company will give its fans what they deserve. Just a note. The first batch of Blizzcon tickets sold out in about 15 minutes. And there's just one more batch of the getting old. A few seconds after the tickets were released for sale there was a queue of about 12,000 people.

keith21uk
keith21uk

I think they are delaying the release of Diablo III because they are working hard on the new World of Warcraft content. They have only recently released the tier 8 dungeon. They still have tier 9 and 10 to go. This year In March was an estimated date but think they are putting it on the back burner for a while. Rather work on the game that's making them millions every month. Admittedly im sucked into wow myself. Diablo III defintely sounds exciting though as used to play Diablo and Diablo II a lot.

itachi100
itachi100

fantasy? sure its not reality, but its FAR from original. also, SC2 and diablo 3 are obviously cancelled games :P

Jegudiel
Jegudiel

blizzard rules if u dont like their job dont wait for it but u cant ignore the truth that they do best in fantasy universe and i d like to say something to i'v been waiting 8 years for diablo 3 ican wait for little more because i know they are trying to do their best

downloadthefile
downloadthefile

I foresee a 2010 release for whichever they intend to work on the most, and 2011 release for the other. Knowing Blizz, a playable version of either could definitely be released this year and even very soon, but it wouldn't have the amount of polish they are known for.

wayanbros
wayanbros

but but the models need jobs. we need boothbabes! think of the models!

DO646260
DO646260

nothing wrong with booth babes and handouts, We can take them and still enjoy the little ones... Like Spore Wars and whatnot... Both can thrive in a no restrictions E3... The crappy part is no news about D3 in 5 months... And no demo at E3 either...

mastriania
mastriania

Yuck Too: what's wrong with booth babes and handouts? They have really never bothered me (well at least at anime cons).

Yuck_Too
Yuck_Too

E3 was always meant to be for the little guys to help them get exposure...not so see how much money the big boys could waste on booth babes and handouts.

motorxd
motorxd

I'm guessing they don't want to show their faces because of how angry everyone is at them for the sc2 spltting BS, turning diablo into a big cartoon, and the impending charges that will be coming with bnet2 theyve been hinting at.

Thyranel
Thyranel

Its only a big hype like Paladin_basic say all games need now days have carp edge graffic so u need a monster computer to play it. Have just played through starcraft campain again and dame how i had missed the game. I think the developer need to go back and think what a makes a good game.

Paladin_basic
Paladin_basic

Can't say I blame them, it's not like E3 does anything more than keep the multitude of gaming mags / websites and associated journalists in work anyhow, and what they write is usually 75% biased (10/10 for GTA4! Hahahaha!) I'd rather publishers and devs didn't go and spent the cash on making sure games get released on time and with a minimum of bugs

gbrading
gbrading moderator moderator

I fully expect that they will hold their own press junket down the road, conveniently at exactly the same time that E3 is happening.

crowskull-666
crowskull-666

as long as it doesn't slow down Diablo 3 or Starcraft 2 to come out then I frankly don't care.

khariss
khariss

e3 isn't worth the money sure you get previews but id rather they spent the money keeping developers alive

TheClown24
TheClown24

i cant wait for diablo 3, but i really dont care about this as im not too concerned about missing out on a preview and a few gameplay movies

DamianW
DamianW

Maybe they are really busy creating... Games?

BenBenBen93
BenBenBen93

no they have plenty of money with 11.5 mil people spending Ģ5 a month not including any other forms of money including the cost of buying the game alone and there other games. they have enough money to throw away

brosim1104
brosim1104

I bet they don't have any money to be at E3...... :O:O:O

D34thWish
D34thWish

dang the waiting is killing me!!! i dun wanna stop fantasizing abt D3...

Kail_Reborn
Kail_Reborn

"buffdaddy69 Posted Feb 6, 2009 10:17 pm GMT " Cabal23 Posted Feb 6, 2009 6:55 pm GMT E3 is a Hollywood sideshow. Do you really care about an event that Paris Hilton attends? I guess if you still live in your basement and pull your wanker." How come British people can't be like real men and curse?" Fair enough, that guy was an idiot, but there's no need to stereotype an entire nation of people. Though there isn't a need to curse 24/7...

Dynamo321
Dynamo321

"Just what is taking the time to get SC2 ready? Not attending E3 means they won't release before then, and very few publishers release anything in the Summer, so this looks at best to be a Sept/Oct release." The one thing that is a problem with most games of this type. Racial/Unit balance. I didn't expect D3 anytime soon.

buffdaddy69
buffdaddy69

[This message was deleted at the request of a moderator or administrator]

djwood84
djwood84

WHEN ITS FINISHED. Stop worrying, blizzard always takes FOREVER.

XeonForce
XeonForce

They're Blizzard, they can do whatever they want...

Avenger1324
Avenger1324

Just what is taking the time to get SC2 ready? Not attending E3 means they won't release before then, and very few publishers release anything in the Summer, so this looks at best to be a Sept/Oct release. No clue for Diablo 3, though they aren't going to release two games in one financial year, so it looks like late 2010 at the earliest :( you'd have thought a company that can just print money from WoW would be able to hire a few more programmers to get it finished.

edubb85
edubb85

Blizzard just doesnt have the cash to attend, 100 million a month is not enuff for these guys.

Oni
Oni

I went to last years Blizzcon ... sooo much fun. E3 who?

Gamingcucumber
Gamingcucumber

I'm pretty sure they got their own thing and are going to stick with it. They made a poor decision to dumb down E3, since now they have to work on getting back the attention and names to the expo. I hope they can return to the glory days. Old E3 was gaming heaven.

Cabal23
Cabal23

[This message was deleted at the request of a moderator or administrator]

Targzissian
Targzissian

Blizzard doesn't need to be there. What I wonder is, if E3 is growing again, will they bring back the scantily clad booth babes?

Amir29
Amir29

Consdering the hype they have for upcoming releases, along with the success of previous titles, it DOES make more sense to test the new E3 waters before investing in a public showcase booth. I'm sure the merger will still leave the opportunity for Activision to make announcements on their behalf anyway (if there are any announcements to make).

wudarbassist83
wudarbassist83

I just don't understand why they'd be going to E3, other than advertising purposes, since they have Blizzcon.

Skullcandy
Skullcandy

Blizzard has no need to go. It's basically a big advertising convention and there's already enough hype over their games. Why should they waste the money?

Sepewrath
Sepewrath

It seems like E3 will never reurn to its glory, teh ESA is attempting to return much of the glitz, glamour and spectacle of years past. However a bunch of publishers don't want anything to do with E3 anymore.

SrTVBR
SrTVBR

They donīt need to waste time and money on E3 while they have Blizzcon.

Sonic_Wolfe
Sonic_Wolfe

Well, they gotta keep all the special stuff fer the real Blizz fans at Blizzcon. Im in support of their boycot, stick to ya guns!

Killingspree303
Killingspree303

Why should they attend to E3 when they have their own event? Let them work on Starcraft 2 and Diablo 3, instead of showing them off all the time. Blizzard takes time to balance their games, and make them fun and long lasting. It's not like the Fifa games for instance, which is the same recycled boring sh** every year...

ssh83
ssh83

Blizz: We don't want to waste money in a convension that's flooded by generic dudes/dudess. Our game deserve their own convension! True that. (That and they don't do deadlines. E3 dates = deadlines).

skrat_01
skrat_01

They have their own events. Why would they need to even bother spending money on E3?...

Netherscourge
Netherscourge

BlizzCon makes tons of money for Blizzard - why would they dilute their "surprises" at E3 when they can milk everyone at their OWN event?

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