EA just wants to use the BioWare name as a marketing tool and slap it on a couple more products. It's only going to be so long until "BioWare" looses its strong track record.
Dragon Age Legends dev joins BioWare label - Report
By
Tom Magrino
Casual-focused studio EA2D renamed BioWare San Francisco following company-wide reorganization.
Reorganizations typically come with their share of causalities, but it appears Electronic Arts' is more about shuffling around than paring back. Following on from yesterday's announcement that saw the publisher raise Frank Gibeau to EA Labels president and Peter Moore to COO, Gamasutra reports that EA2D has been placed under Dr. Ray Muzyka's BioWare label, with the studio being renamed BioWare San Francisco.
EA2D has focused on creating casual games since its formation, with notable releases including the free-to-play browser-based game Mirror's Edge 2D and Dragon Age Journeys. The studio has also dabbled in Facebook games with Dragon Age Legends, as well as the Xbox Live and PlayStation Network with Fancy Pants Adventures.
It is unclear how the change will impact development at the newly named BioWare San Francisco. EA had not responded to a request for comment as of press time.
BioWare now counts six studios under its umbrella, with the developer also maintaining Canadian outfits in Edmonton and Montreal, as well as shops in Austin, Texas; Fairfax, Virginia; and Galway, Ireland.
By
Tom Magrino
Tom Magrino has covered the games industry since 2006. He's been compared to Steve Martin by Ozzy Osbourne and Daniel Craig by Tim Schafer. His voice, heard largely on GameSpot's podcast, recalls that of Kermit the Frog. It ain't easy bein' Magreen.
10 comments
I just hope we're not seeing a grim future of Bioware doing exclusively cell phone trash. They have a solid B+ record to maintain, which is more than I can say for a lot of other EA acquisitions.
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- Publisher(s): Electronic Arts
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