Head of labels at publisher acknowledges rough start to current generation, claims firm is better equipped to handle upcoming next-gen transition because of Frostbite engine.
Frank Gibeau, who heads up EA Labels, has admitted the publisher got off to a tough start with the current generation. In an interview with Bloomberg, the executive pinned the struggle down to technology, saying EA did not have a powerful enough engine to build games at the time. This problem, he claims, has been remedied for the upcoming generation of hardware, thanks to its proprietary Frostbite engine.
"Frankly, we made a couple of mistakes in how we built our technology that was going to build all these games," Gibeau said. "Fortunately, we have a very different approach to technology now with an engine called Frostbite...that's tailor-made for next-gen hardware. So we're in really good shape from a technology standpoint, which is where we had our misstep last time."
Gibeau went on to note that EA has a "much richer and broader" set of franchises that it plans to launch with the upcoming generation, another thing that was missing during the previous transition. Gibeau also revealed that EA has three to five new intellectual properties that will launch during the first 24 months of the next generation. None of these were revealed.
As for when next-generation consoles from Microsoft and Sony will arrive, Gibeau said these new platforms will debut in about a year's time. This estimate falls in line with analysts' belief that new consoles from these companies will arrive in 2013.
Didn't EA have access and used Unreal engine, Dead engine, ego engine- alot of their publishers share engines and toolsets constantly. You can tell just by looking at the credits how much talent and property ea either used or had access to.
The developers they leaved alone flourished - I think EA is whining about their sports, and movie tie in divisions that cost for game engines were to high and not used or that they did not have a simple, cheap enough, engine to push out cheap crappy games fast enough.
I am sure all of it is alot more complicated then buying unreal engine and toolsets, paying developers for a good game, then publishing that game. But EA seems to find ways to spoil the recipe with a group or corporate 'business' executives who know games better then any developer, and wants the gaming community to buy the way EA tells them to. Because all of them seem to wish they were part of the newest hedge fund then having to wallow in the 'kid' gaming industry.
I just wish EA would realize gamers are not just kids, the gaming industry has continued to grow while others withered, and billions of dollars are still at stake- though this is one industry that you have to earn those dollars with good games, not gimmicks. Oh you may luck out and make a high profit with a harry potter game - but even mainstream game buyers get sick and wary of crap. Coke soda is still the best selling while diet coke lime cherry xxxxxxtreme goes away.
I thought for a minute that EA would talk about an actual mistake, rather than some stupid tech-related "mistake".
Your tech was fine, EA. It's your fear of risk and your greed that are your mistakes...
Serious question: Why does everyone hate EA? I've never really paid attention to the publisher of a given game, only the developer. I know EA owns Bioware but aside from that I can't really name too many IPs that EA has a piece of. Details, anyone? (i'm not defending EA I'm just wondering why there is such a level of hate towards them. I'll grab my pitchfork if it makes sense, just don't have enough info currently)
@CaptWaffle I really do not have a problem with EA- they have taken over alot of IP and franchises we hold dear and gutted the shit out of them, but they also have publised alot of nice games that may have not made it to consumers otherwise.
They do have a corporate mindset -as evidenced by their business decisions- but like movies that went from silent films, to sound, to color, to summer blockbusters- the video game media is still growing and business changes are the norm.
But EA Frank Gibeau must give the worlds best BJs because he says and backs the dumbest things that hurt video games and it shows by EA decreasing presence in game publishing. (all titles will have a multiplayer online component or not get green lighted) is but one of FG brilliant statements.
Problem is I think EA would rather see gaming itself tank then to have their business decisions be proven wrong.
@CaptWaffle I think the amount of hate they get is over exaggerated compared to some other game companies which are just worse. But there is the issue of DLC which is popular with EA and so people moan about "on disc DLC" or "having to pay for something that should of been included in game"
Also online passes which other companies have also incorporated but it's something people can still blame them for. Also they are heavily franchise based so new IPs are rare. Although usually they'll stick to sequels and then a year or 2 announce 3-5 new IPs and repeat. And because it's EA they cater to the console market and so people blame EA due to Bioware and DICE conforming to consoles to get a bigger market.
dont care if they make the best game that ever was, doesnt make up for the hundreds and hundreds of dollars ive wasted, and the dozens of times ive said never again, just to turn around and break my old mantra, and end up saying never again again!
@Crush_Project I used to buy games just by reading the back of the box - after being burnt by crappy developers and publishers now I check for publishers (EA) and read reviews before I buy. Miss the old days.
Future games with new IP doesn't means fire all the trusted developers and hire a new team developers .
I prefer to RENDER WARE Team rather than Frostbite .Cause They made the games very well . Cause they know when they announce the release date of a game ,They means a hole game design from ground up get finished 100% without any crappy unfinished work .
And I still won't give you guys a PENNY. EA, you are crap mongers. You make bad games that appeal to the lowest common denominator. You are sociopaths.
As if there's a real difference between EA and Dice at this point. Same with Bioware. EA has consumed them. They are EA.
Didn't Criterion Entertainment handle Need for Speed Hot Pursuit well enough to? Where the thank to that? Also Need for Speed World is alive and kicking after 2 years. They're going to be releasing Drag races in a few months time. Where's the thank in that?
Oh right, EA is trolling again, making me post all this good stuff like a good fan!
Saw title, thought for a second that maybe EA really have learned the error of their ways. Nope, "IT'S THE ENGINE'S FAULT". This is why I don't buy your games EA.
He forgot to mention that Pay-Ton-Win is the future and the sooner we get brainwashed into accepting it the better!
All the stuff we're blaming on EA would have happened anyway. They were just the first to do some of it. They make and/or publish a lot of good games and that's all that matters to me. Until they commit moral atrocities, I am just going to treat them like I do any other business.
In retrospect. I so wish nintendo would have shut down or put a stop to EA when they had the chance. I wo't get into the hows and whys they could have done that. But it concerns the NES. Google time.
Wait a second? EA's problem was a mere game engine? And I thought it was all that ruining of classic franchises, poor customer service, and consumer strong-arming through digital tyranny they involved themselves with. Silly silly me. I'm glad Gibeau has cleared this up for me now.
@marvelx3 I don't hate EA. There are plenty things worse out there to hate than a video game publisher. People should just stop buying their games if they truly don't agree with EA's way of doing things since that is the only way to have any impact on them.
I buy EA games because I like them and don't really care if they're the publisher or not. The same goes for Activision, I don't really like them, but if they put out a game I can't stand to not buy them I'm gonna buy it. Although I haven't bought any Activision games since MW2 that come to mind.
why is "EA won't make same mistakes" the headline? Isn't his estimate of next gen launch time much more important than his company's game line up?
@godzillavskong wow you have played all the games, or is your list of games very small. I wish I had time to play everything I wanted. I have a Huge back log to go through before I even think about next gen. I am in NO hurry, and would prefer to have them wait and make NEXT GEN better than hurry and have a somewhat better game with mostly better visuals.
Aw and here I was thinking based on the title EA was referring to their mistake of releasing the same game every year. Oh well. I guess now it will be the same game over and over with the Frostbite engine this time (which will be old news by the time the next gen comes out.)
The problem isnt the game engine the problem is buying a game and needing to type in a online pass to play the game. (u have to buy a pass if u buy the game preowned) And then to have other problems like shit customer service, and servers that are full of bugs and gliches as well as lag even though im on a 100meg Connection. not only that the rent a sever shit is full of people that kick u for owning them and full of bs restrictions, and then on top of all that u have the cheek to ask for a subscription? I have 3 words for u ea, GO FUCK YOURSELF.
I don't recall the engine ever being a problem. What I do recall being a problem is the display driver error, account flexability, PUNKBUSTER, and uneccessary subscriptions. How about adressing Those problems for the next generation?
So, they think their problems come from poor game engines? Rather than their terrible terrible business practices?
They truly are oblivious to the outside world aren't they.
BS! They will keep forcing devs to make cut down games that are locked down to Origin and loaded with overpriced DLC.
Reminds me of that Robocop 1 line where it says, "I had to kill Bob because he was a mistake. Now it's time to erase that mistake."
Straw man argument/distraction tactics
1. Create a fake problem.
2. Solve it.
3. Act like it's important progress even though it's one step forward, two steps back.
"We come together cause I'm dressed like a cat!"
Soory, couldn't resist, Family Guy was on last night and I still haven't slept......
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