Booyeah! Take that, EA fools and Wiitards! Neh, we all love Wii really... Or do we? No. Not me.
EA Tiger Woods advert banned
The UK's Advertising Standards Authority received a complaint about a recent TV ad for EA's Tiger Woods PGA Tour 09, in which Tiger Woods is shown swinging a Wii controller as characters from game footage in the background mimic his actions, with footage in the background that did not appear,...
The UK's Advertising Standards Authority received a complaint about a recent TV ad for EA's Tiger Woods PGA Tour 09, in which Tiger Woods is shown swinging a Wii controller as characters from game footage in the background mimic his actions, with footage in the background that did not appear, according to the complainant, to be from the Wii. To top it off, the only console logo featured in the advert was for the Wii--although the end of the advert was punctuated with a note saying that the game was available "on all platforms."
EA admitted in its response to the complaint that it had indeed used 360 footage for the ad, despite the use of the Wii Remote and Wii logo. The publisher's response was that it was preferable to use 360 footage, which was closer to broadcast definition, than to "up the resolution" of Wii footage. The publisher then asserted that despite the Wii branding for the ad, the note at the end should have been sufficient to avoid any confusion.
ASA upheld the complaint, saying that it "considered that viewers would infer from the ad that Tiger Woods was playing the game on a Wii console and the graphics shown behind him were representative of the actual game he was playing." The agency concluded that "Because viewers would not be able to achieve the graphical quality shown in the ad on a Wii console, we concluded that the ad was misleading." As a result of the ruling, the ad will no longer be shown in its current form.
Hot Stories
Newsmakers
-
Biden: No legal problem with taxing violent games
United States Vice President Joe Biden believes there is no legal restriction on ability to tax violent media. Full Story
- Posted May 13, 2013 8:50 pm GMT
-
Just Cause dev promises 'holy f**king sh**' moments in future games
Avalanche Studios co-founder says developer's ambition is for action, not moments that make players cry; steampunk-style game on hold. Full Story
- Posted May 15, 2013 2:33 pm GMT
Featured Stories
-
Bungie shoots down Destiny for PS Vita rumor
Developer confirms image suggesting version of upcoming shared-world shooter in development for Sony's latest portable is a fake. Full Story
- Posted May 16, 2013 1:08 pm GMT
-
Ubisoft planning to release games more frequently
Assassin's Creed and Far Cry publisher says its network of 26 studios and over 7,000 developers will allow company to ship major franchises more regularly. Full Story
- Posted May 16, 2013 12:42 pm GMT
-
Metro: Last Light dev responds to workplace conditions claims
4A Games creative director Andrew Prokhorov thanks Jason Rubin for telling the studio's story, but says, "We deserve the ratings we get." Full Story
- Posted May 16, 2013 8:44 pm GMT
-
EA opens DICE LA to make Star Wars games
DICE head would also like to poach top talent from rivals Infinity Ward and Treyarch. Full Story
- Posted May 15, 2013 11:28 am GMT
-
EA dropping Online Passes - Report
Future EA games won't require Online Passes; the service is being scrapped after tepid player response. Full Story
- Posted May 16, 2013 4:28 am GMT
Related Game
Tiger Woods PGA Tour 09
- Publisher(s): Electronic Arts
- Developer(s): EA Tiburon
- Genre: Sports
- Release:
- PEGI: 3+





