GTA: Chinatown Wars jacks over 74,000 in April
DS debut of Rockstar series sees only mild drop from approximately 88,000-unit March sales; analyst predicts title should sell around 20,000-30,000 units going forward.
Despite being thebest average score of any DS game on Metacritic, the critically hailed Grand Theft Auto: Chinatown Wars stumbled out of the gate. In the two weeks after its March 17 debut, the game sold fewer than 88,000 units--far below analyst predictions ranging from 200,000-400,000 units. As a result, many retailers began marking the game down, a move that made its April performance in the US market critical, according to Jesse Divnich, director of analyst services at Electronic Entertainment Design and Research (EEDAR).
"If it does below 40,000 units, then it's following a curve much like topline PS3 and 360 releases which quickly tapers off," Divnich said of the game. "If it does above 40,000, then it will be more like a DS game and will see steady sales for months to come. So April sales are going to be incredibly important for this game."
Now, following its release of last month's US sales numbers, the NPD Group has confirmed that Chinatown Wars sales dipped only slightly. The game sold just over 74,000 units during the month, down from just under 88,000 the previous reporting period. Based on the game's two-month performance, Divinch expects the game to sell between 20,000-30,000 units per month domestically for an extended period, emulating the flat-but-steady trend of other DS titles.
Divnich also told GameSpot that gamers shouldn't expect Chinatown Wars to remain a bargain-bin fixture. "Typically retailers try to order six to eight weeks of sales orders at a time, but the game was a new style of game for the DS. The confusion came when Take-Two and retailers applied a very similar sales expectation like a console GTA or your core AAA titles. So Take-Two and retailers kind of panicked when they got the initial figures, so that's why we saw all these initial discounts."
Hot Stories
Newsmakers
-
EA and Disney team up for Star Wars games
As part of multiyear exclusive arrangement, DICE and Visceral will work on new "core" Star Wars games. Full Story
- Posted May 6, 2013 9:28 pm GMT
-
Assassin's Creed creator claims he was fired
[UPDATE] Patrice Desilets says Ubisoft terminated his position today and did not allow him to collect personal belongings. Full Story
- Posted May 7, 2013 6:44 pm GMT
Featured Stories
-
Study: Violent games can desensitize players
New research finds frequent exposure to violent games can have numbing effect on teenagers, though no cause-and-effect relationship proven. Full Story
- Posted May 10, 2013 2:17 pm GMT
-
World of Warcraft subs fall to 8.3 million
Subscriber base for aging MMO dips 1.3 million in three months; Activision Blizzard posts $456 million profit on $1.32 billion in revenue for Q1. Full Story
- Posted May 8, 2013 9:18 pm GMT
-
EA extends FIFA licensing agreement to 2022
"FIFA continues to be very strong," says EA, which has been making FIFA games since 1993. Full Story
- Posted May 8, 2013 10:19 am GMT
-
No multiplayer in new Wolfenstein
MachineGames' upcoming shooter will be single-player-only experience. Full Story
- Posted May 8, 2013 2:49 pm GMT
-
Ubisoft: PlayStation 4 like a 'perfect jewel'
Assassin's Creed IV: Black Flag producer says Sony has created a compelling piece of technology and it is up to designers to make most of it. Full Story
- Posted May 9, 2013 5:37 pm GMT
Related Game
Grand Theft Auto: Chinatown Wars
- Publisher(s): Rockstar Games
- Developer(s): Rockstar Leeds
- Genre: Action
- Release:
- PEGI: 18+




