Gamers who pick up Game Fuel soft drink and specially marked bags of chips can earn double experience in Microsoft's new shooter.
Halo fans hoping to level up their soldiers more expeditiously in November's Halo 4 can pick up Mountain Dew and Doritos products to earn double experience points, parent company PepsiCo announced today.
Beginning October 15, players who purchase Mountain Dew's special Game Fuel soft drink (at right) and specially marked Doritos products can begin entering codes through the promotion's website.
More information on the promotion can be found at the official website. Halo 4 launches worldwide on November 6 exclusively for the Xbox 360. It is a direct sequel to 2007's Halo 3, and is the first numbered entry in the series developed at 343 Industries.
[CORRECTION] An earlier version of this story indicated gamers could customize their weapon loadouts through the promotion's website. In fact, players can only customize their arsenals through the Xbox 360 itself. GameSpot regrets the error.
Eddie Makuch (Mack-ooh) is a News Editor at GameSpot. He works out of the company's Boston office in Somerville, Mass., and loves extra chunky peanut butter.
I don't know about all of you, but I'm planning on buying up a glut of this stuff (mostly Mt. Dew), use the codes, and then whatever hasn't been opened, give that stuff to my siblings, friends, college students or food pantries (if they want more soda). No need to stockpile a year of soda and chips in my pantry.
1 Like double xp double the collesterol, obesity and heart problems .and to top it off free diabetes buff for life.
@grokh no says you have to drink or eat these products just to get the promotion codes btw
1 Like And here I was wondering where did the stereotype of the fat-nerd-eating-doritos-and-mountain-dew came from
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It's no longer a spare tyre, love handles or a muffin top - it's just my halo slipped :P
If you are so worried about being fat, buy the products, redeem the code, give to the homeless shelter, profit?
The superhero comments are overwhelming, in society I don't see anyone making these healthy choices. I do see a lot of coffee and cigarettes. I'm going to enjoy my game fuel and chips. Moderation people, moderation.
Unlike some I think this is smart marketing. The only issue I have is why are there no healthy choices/products that they are using.
I'll at least eat a big bag of Dorito's during my first All nighter of Halo 4. It has been a while since I did an all night game session. But for Halo 4 launch I'll give it a go. With Dorito's (I hate Mountain Dew) so I'll drink cola or coffee.
You people complain and argue over some trivial stuff lol. As for this, marketing as usual. Microsoft always goes crazy with the Halo marketing. I remember trying the game fuel when Halo 3 came out and it was good!
1 Like Jeez, it's just a simple promotion. People get way too butthurt over the stupidest things.
double dose of highly toxic ingredients, most likely with genetically modified origins. But we may never know with our corrupt US government. what a joke. How about rewarding players who eat healthy or make ethical purchasing decisions? I wouldn't even buy them and throw them away. I take seriously how I spend my money and what companies I support, and for the rest of my life will never ever buy a soda or other processed foods again. Too bad the armor won't protect you from diabetes, heart disease and cancer. The poisoning of the human race continues my friends.
@fillup0 It's OK, not everyone can handle the truth. Look at the bright side, maybe you'll develop one of those fast killing cancers later in life from eating a steady diet of GMO-laden food, and you'll go quickly and won't have to suffer through painful chemo or be a burden on society for supporting your stint in the hospital.
*sigh* Ignorance sure is bliss, am I right? =P
OR you could just buy the stuff use the codes and then throw the junk food away , problem Microsoft?
5 Like great...so you can eat terrible food and drink highly caffeinated drinks and get free stuff...and we wonder why childhood obesity is an issue? yeah...
@pokecharm Maybe because people are too stupid to eat properly.
Childhood obesity. And who's giving the children these snacks, I wonder?
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I don't want to have unhealthy food and beverages and destroy my workouts because of some points... >:(
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3 Like Double XP and triple obesity points! All that aside, how do people drink mountain dew?! That stuff is terrible.
Game Fuel Mountain Dew is delicious. It tastes like liquid candy and has an insane amount of caffeine.
1 Like I'm not really looking forward to the new Halo as I sold my Xbox360 a long time ago, but that being said I have no problem with this. It's a fair way to promote a product, it's optional, you can still earn your levels without it, and it's what a lot of gamers consume already anyway. If we're going to complain about every little promotional effort companies try to make, it just makes us look overly self-righteous and egotistical.
All the while people collect monopoly pieces from McDonald's a game involving food that averages 1000 calories a meal but you dont see anyone complaining about that.... btw does anyone have a board walk piece?
so narrow minded this generation is...."It's the end of the world as we know it....and i feel fine."
1 Like DRINK SUGAR, EAT CHIPS, GET DOUBLE XP!! ALL THE THINGS YOU CRAAAAAAVE! Sorry it made me laugh so i thought I'd share. Images of obesity and Murica aside, it does remind me of a completely false quote that i made up.
"A spoonful of sugar makes the diabeetus go up." ~ Wilford Brimley.
This outstanding game is GameSpot's Game of the Year 2012.
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