Battlefield 3, Batman: Arkham City lead industry to 1% sales growth last month as revenues reach $1.08 billion.
The game industry has strung together five consecutive months of year-over-year losses at retail in the US, but that streak has ended in October. Today, The NPD Group reported a modest 1 percent climb in total game-industry sales, as console, portable, and PC software; games hardware; and accessories combined to sell $1.08 billion in the US at retail.
The vast majority of the industry's revenues came via software sales, which were up 1 percent year-over-year to $649.5 million. Leading this category was EA's heavily hyped Battlefield 3, which sold 2 million units at retail in the US. However, EA noted that digital sales for the PC edition of the game were likely significant, given the franchise's strong Windows heritage. The publisher previously announced first-week sales of 5 million units worldwide.
In a close second was Warner Bros. Interactive Entertainment's Batman Arkham City, which sold 1.5 million units across the Xbox 360 and PlayStation 3. Other top new releases for the month included NBA 2K12, Rage, Just Dance 3, Dark Souls, and Forza 4.
The Xbox 360 maintained its lead position in the console market, with Microsoft announcing that the console sold 393,000 units during the month Xbox 360 sales were up 21 percent year-over-year. Microsoft also noted that its console was the only one to post double-digit sales growth in the US during the period.
Nintendo trumpeted its hardware's performance during the month as well. 3DS sales during the month stood at more than 250,000 units, while the Wii sold nearly 250,000 systems and the DS family of handhelds moved 180,000 units.
Sony did not indicate hardware sales figures in its own post-NPD note.
OCTOBER 2011 US GAME SALES
OVERALL DOLLAR SALES
Total retail sales: $1.08 billion (1%)
Total non-PC retail sales: $1.05 billion (3%)
Non-PC hardware: $295.6 million (6%)
Non-PC software: $621.3 million (3%)
Accessories: $135.9 million (-5%)
Total software: $649.5 million (1%)
TOP 10 GAMES FOR OCTOBER 2011
Title (Platforms) - Publisher
1. Battlefield 3 (X360, PS3, PC) - EA
2. Batman: Arkham City (X360, PS3) - Warner Bros. Interactive Entertainment
3. NBA 2K12 (X360, PS3, PSP, Wii, PS2, PC) - 2K Games
4. Rage (X360, PS3, PC) - Bethesda Studios
5. Just Dance 3 (Wii, X360) - Ubisoft
6. Dark Souls (PS3, X360) - Namco Bandai
7. Madden NFL 12 (X360, PS3, Wii, PS2, PSP) - EA
8. Forza Motorsport 4 (X360) - Microsoft Game Studios
9. Gears of War 3 (X360) - Microsoft Game Studios
10. FIFA Soccer 12 (X360, PS3, Wii, PSP, PS2, 3DS) - EA
@MJ12-Conspiracy, Yep, Skyrim was definately worth the wait, im simply so immersed i cant keep off it, and i havnt even begun the main quest yet : )
Huh, I said on a thread a while back relating to poor sales "Just wait until November.." This news was obvious :P @MJ12-Conspiracy Mate, spot on. I got Skyrim at the weekend and I finally feel like I have a 'complete' game again. Releases these days are too focused on DLC and multiplayer where as Bethesda has just focused on giving gamers what they need. Easily should have been 10/10 in my opinion, the game is bliss.
393 000 x360 dont eff that up ms by bring a new console before 2013/14,this was a great month for the 360 toppin the hardware sales plus with 2 exclusives on the top 10 and all other games released were also on the 360,big ups too to Dark Souls
Everything else this year be it good or bad is nothing before the might of SKYRIM....... Seriously, this is all I've needed for months and now that it's here I'm enjoying myself...... Did anyone notice how there was no day 1 DLC for Skyrim and Bethesda didn't come out and announce The Elder Scrolls VI for 2013? pretty much every other high profile title did that and all of them were lacking in some way, Skyrim feels complete......
I still haven't recovered from all of the launches this year and I'm finding it hard to keep up. I've purchased Dead Island, Deus Ex, Gears 3, Rage,BF3, Skyrim, Madden 12, Dead Space 2 and LA Noir. I still want to get Forza 4, Batman,Rayman, and MW3. It's just trying to squeeze it in my budget. 3 kids, mortgage, etc.., I guess I could just put everyone on a Ramen Noodle diet. lol
As good as Octobers releases were, November is going to kick it's ass. Too many games I'm looking forward to this month (King of Fighters XIII, MGS: Collection, Halo Anniversary, etc.)
@ Vodoo seriously, crawl out of your egg, learn writing, reading and then comment something useful. I won't comment further to your racial nonsense, first do all the above for the sake of humanity, even though you will not make an impact on it when you grow up.
BF3 baby, at first I hated it..it wasn't my precious BFBC2, then I played...and played...and continued to play it...somehow it got me hooked and now I LOVE it...what a game. Best online FPS gaming out there.
diablo 3 FTW !!!! PC Gaming rocks !!!! @Vodoo Stop being an incessant racial stereotypical dude ......
Yey, 1% growth is huge. Even though I don't like COD, I am happy that it is helping to push the video game industry into the right direction!
@ LisVender Worse games means better sales because the casual players started coming into gaming mainly by consoles.
@ Frosty @ holtrocks Unfortunately, the market is going towards the consoles and gaming ic changing in a bad way, see how many titles are consolized and pc gets just ports of easy corridor shooters, strategy games and flight simulations are nearly exctinct, it keeps getting worse. That's why i detest consoles and modern day producers. You can have a pc for several years without upgrading though, times have changed.
November is gonna blow October away. MW3 alone is gonna give overall November a gigantic boost, then factor in UC3, Skyrim, Zelda and ACR.
well at least this story took the positive view of the situation. 1% gain better than nothing... but all the analysts were predicting a huge increase year over due to the releases that came out in October, but when have they ever been right? - Gamasutra has that perspective on the numbers.
@Kleeyook Battlefield 3 came out Oct 25 in North America, so basically the last week of the NPD reporting period for October.
It's got to be disappointing for Sony that even after the price drop they are not seeing a bump in the North American market. It's adding insult to injury to lose money on every hardware sale and still not gain ground in the most important market.
Just wondering how Microsoft's hardware sales would look if the 360 were a bit more, let's say, reliable?
@ANTBeoulve Yeah ok, I totally get what you're saying. It just sucks I guess that this is how business work.
@momoh410 Just Dance 3 has a heavy casual following. Dark Souls and Forza 4 are part of a niche market compared to the heavy fps followings. Also Gears had its release in September so a big chunk of its sales were from the month before
Anybody else notice why JUST DANCE 3 has better sales than DARK SOULS, FORZA, and GEARS OF WAR? I mean come on. Great games deserves better.
I cant imagine anyone would be surprised by this. One of the biggest holidays seasons in a long time for gaming.
Build it and they will come game developers. I love the flood of good games in October and November but it seems like folly to sit on the sidelines throughout the entire summer. There were entire months and months where not a single decent title was released on any platform and I was desperate to play something. Right now I have to make choices with my money. It is sillyness. Surely Saints Row 3, Rayman Origins, Kirby, etc... some of these games should be been pushed out sooner or delayed because I can't afford to play everything I want to play right now.
I still want so many of those top ten games!! Too many good games , too little $$. Picked up Gears 3, BF3, and Madden 12, but there is still a bunch more that I want. Now that Skyrim, MW3, and Batman recently released, it's making my pockets very light! I still want to pick up UC3 and Forza 4! Well at least we have a bunch of good games to choose from instead of getting nothing but shovelware.
Content you might like…
From Software's role-playing game goes double platinum since launch in October 2011.
- Apr 12, 2013
Users who looked at this article also looked at these content items.
Playing Xbox One games on somebody else's console will also require a check-in every hour. Full Story
- Posted Jun 6, 2013 11:41 pm GMT
Xbox boss Don Mattrick believes concerns over connectivity are overblown, recommends Xbox 360 for those without an Internet connection. Full Story
- Posted Jun 12, 2013 1:52 am GMT