Spider-Man: Battle for New York Swings Onto Retail Shelves Nationwide

Santa Monica, CA – November 15, 2006 – Handheld gamers can get into the action as Marvel's Spider-Man and his arch nemesis Green Goblin square off in Activision, Inc.'s (Nasdaq: ATVI) Spider-Man: Battle for New York for the Nintendo DS and Game Boy Advance. Players will web-sling, wall crawl and battle through a bustling New York City as they uncover an all-new chapter in the legendary rivalry between Marvel's famed Super Hero and the notorious villain. Spider-Man: Battle for New York is available for a suggested retail price of $29.99 and is rated "E10+" ("Everyone 10+" – Cartoon Violence) by the ESRB.

Spider-Man: Battle for New York is the most customizable Spider-Man game ever for a handheld. Players have the power in the palm of their hands to personalize their experiences by choosing what abilities to upgrade and when, such as Spider-Man's web maneuvers or Green Goblin's fire attacks, as they progress through the game. Playing as both good and evil, gamers will experience levels packed with frenzied action, in-depth combat and a host of unique super moves as they embark on the ultimate quest to save New York City from almost certain disaster. The Nintendo DS version features unique touch screen mini-games that let players engage in web drawing, rhythm based objectives and more.

More information about Spider-Man: Battle for New York can be found at www.spidermanbfny.com.

About Marvel Entertainment, Inc.

With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. More information about Marvel can be found at www.marvel.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Sweden, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.