System 3 and Activision Set to Unleash Ferrari Challenge Trofeo Pirelli

SANTA MONICA, CA – JUNE 4, 2008 – Activision, Inc. (Nasdaq: ATVI) announced today that it has signed a distribution deal with System 3 which will see the world's largest third-party publisher release the forthcoming Ferrari Challenge Trofeo Pirelli throughout North America. Ferrari Challenge Trofeo Pirelli will hit shelves late summer 2008 for PLAYSTATION3 and PlayStation2 computer entertainment systems, Wii, and Nintendo DS.

"Without a doubt, this is the defining Ferrari experience for video games," said Mark Cale, CEO at System 3. "It has been a collaboration with professionals on every level and we've truly captured the power, beauty, and excitement that is the Ferrari Challenge Series. This excitement is taken to a whole new level with the partnership of Activision's power within the North American marketplace."

"For the last sixty years Ferrari has been synonymous with precision, performance and elegant design, so expectations for the game will be high from auto enthusiasts and racing game fans alike," said Dave Oxford, Activision Publishing. "Everyone involved in Ferrari Challenge Trofeo Pirelli has been dedicated to ensuring this product over-delivers on the experience of this legendary brand."

Ferrari Challenge Trofeo Pirelli is a visual powerhouse with a racing style that is fast and accessible, yet the feel is more "sim" than arcade. It includes over 15 international racing circuits along with multiple gameplay modes such as Ferrari Challenge Seasons, Time Trial, Quick Race, and Endurance. Racing can be taken online with up to 16 players in a variety of challenges including circuits, hill climbs, and more.

Downloadable content will be continually released for the Ferrari Challenge Trofeo Pirelli community, and the official team and car rosters can be updated at the start of each season to reflect real-world lineups. Moreover, downloadable cars, tracks and customization options will be made available on a monthly basis to keep ravenous Ferrari fans satisfied.

System 3 and Activision will showcase Ferrari Challenge Trofeo Pirelli on PLAYSTATION3 to the public for the first time at the Montreal Grand Prix from June 6th - 8th, 2008. There will be playable kiosks open to the all attendees in the Fan Zone.

For more information visit www.fc.system3.com.

About Activision, Inc. Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com. About System 3 System 3 has been part of the fabric of the video game industry since 1982 and is widely known as a company of innovation with a strong emphasis on creating compelling gameplay. The company, one of the last remaining independents, operates two key brands; System 3, a premium game publisher, and Play It, a budget game publisher. The company holds video game rights for properties including; Ferrari, Gottlieb, Williams and Epyx. System 3 produces game for the key hardware platforms including; Nintendo Wii, Nintendo DS, PlayStation2, PLAYSTATION3, PlayStationPortable and Windows-based personal computers.