I read yesterday this article here on GameSpot:
Capcom offering Dante's original outfit as DmC DLC
Three DmC skins, including one based on Dante's old look, will be sold for $4.00/£3.19/3.99.
and somehow suddenly all became clear to me...
So here is a little quiz: what other professionals besides video-games patrons, have exactly the same mentality about the inviolable relationship between service and payment? People in this profession usually charge you with an agreed amount of money for offering you their standard services; but if you want something extra they will charge you for that.
You see, it's not about just making more money and becoming richer, it's about being low.