- Willy105
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17Feb 13
With the Gaming Journalists raving about the unprecedented sales performance of the Wii U, it's time to for Sony to get a few pointers on how to make their upcoming Playstation 4 reveal and launch to be as successful as Nintendo's magnum opus.
Don't name the system Playstation 4
Naming it the PS4 would make it seem like it is superior or different from the PS3. Nintendo smartly avoided this by naming their system Wii U, which conveys absolutely no implication of a successor or improvement. In fact, it makes it sound like Ubisoft's Udraw tablet add-on for the Wii, which is a great idea because that is also a tablet that could be used with the Wii. Since the Wii U had a tablet controller, people would totally think it's a Wii bundled with the Udraw tablet, and that is guaranteedsales! Do the same for the PS4, and see the money be raked in.
Design the system to look exactly like a PS3
"I already have the Wii, can't I get the tablet seperately?"
Nintendo designed the system that if anyone saw a photo of it, they would think it was a Wii. Which is a great idea, because everyone bought the Wii in the past. By having costumers confuse the Wii U for a Wii, you get to ride off the immense success of the Wii. If you design the PS4 to look exactly like the PS3, people will think it's a PS3 and gladly buy the same thing again! Heck, you guys already did the same thing with the Vita (which looks exactly like a PSP), and it's success in the marketplace shows what a great idea this is.
This is not the Playstation Vita.
Make producing the console be extremely expensive
The Wii U has a tablet controller that costs $85 a piece. This controller dramatically increases the production costs of the Wii U, to the point that Nintendo makes a loss even while selling it at the extremely high price point of $350, despite the system's specs being not much different than the PS3 and Xbox 360. The higher price tag makes it seem like a premium product, and people alwayswant the more expensive product. You guys did great with the PS3, making it such a swiss-army knife of technology that made it début at $600; and we saw just how great the PS3 sold back when it was at that price point.
Make ads that hide the fact it's a new game system
Alongside the name and design, Nintendo also went to great lengths to hide the fact that the Wii U was a new system with their TV ads. By making sure that the new system was obscured and that it was never mentioned, putting the focus only on the tablet controller, and showcasing the types of games you already saw and had on the Wii, you got a marketing campaign that successfully and actively misinformed the public that a new system came out, and that you were still advertising your old last-gen system.
Release the entire game library at launch
People don't like waiting for games, so what better way to avoid this by releasing everythingthe system has right at launch? Big launches are always more important that a filled release schedule, so if you have every game the system has out by launch (just like the Wii U did), the costumer has the entire library to pick from right at launch. People won't care about the huge drought that will come later because they have a huge backlog of games to play! Also, once they play everything they wanted, they will have fun going on message boards and patiently waiting for the next game worth buying for months because there's nothing else to play on the system.
Be arrogant, believe you are invincible
You already did that well with the PS3. Carry on.
Focus on things that aren't games
Instead of putting out compelling new software, Nintendo is spending their valuable resources on little toys like Wii Street U, which is free for a limited time, meaning they will eventually charge people to pay for this stuff. This will surely get your gaming audience to stand by you no matter what, and you will gain the respect of everyone in the industry. Invest in similar stuff, Sony; you're missing out on the Google Streetview audience!!
Make it for no one
Most importantly of all, don't have a target audience at all. Nintendo wanted to attract the hardcore gamers, and they made a controller with dual analog sticks and most of the buttons you find on a competitor's console (but not all of them); but they also want to attract the casuals, so they made the controller like a tablet and made it graphically behind so that they could sell it a "low" price. Of course, those things contradict, and you had a tablet controller that was too complicated and feature-less for the casual market, and a system that was too underpowered for the gaming masses. The system appeals to no one, no one gets it, no one wants it, no one can even tell the difference between it and the system they bought six years ago, let alone why they should get one. So Sony, if you want your PS4 to be as successful as the Wii U, make sure to do all of the above.
You're good at copying, what are you waiting for?
(no, I'm not serious, don't do this Sony, you'll die)
141 comments
really funny read. gonna recommend to my gamer friends to have a read, especially my ps3 gamer friends. they'd def get the humor. nice job.
LMAO I came on here about to be all like "wat?" about the Wii U being "successful" and then I laughed hard at the fact that I'm a dumbass, and you were being sarcastic.
Love the article and agree with it all.
I love Nintendo, I openly admit it. I certainly love their newest console despite some of its drawbacks. But I got to admit that this article was pretty funny, and unfortunately true. Nintendo made some real mistakes with their newest console as highlighted in this obviously sarcastic article. With that said I think there was a lot of things Nintendo did right with their newest console with the idea of having a tablet/joystick controller. Nethertheless, great article willy105.
In what dimensional world did Wii U release lots of launch titles? There's nothing to play but a generic zombie shooter and super mario 39 or something.
85 bucks per controller, OH HELL NAW!
(I know)
1 Like I was confused when i first read the headline but i quickly realized that it was meant as satire.
This comment has been deleted
@Chukka_Bukka Wii U is a much better name than Wii 2, and Nintendo has a good excuse for it too.
People can mistake it for a controller at first, but people tend to do a lot of research before buying a $300 product.
@00LiteYear @Chukka_Bukka Will that's just my opinion I guess, I think Wii 2 sounds more impressive than Wii U, do you really think it would have been in Sony's interests to name the PlayStation 4 something else?
I still think the naming and advertising of the Wii U has been a disaster.
@Chukka_Bukka @00LiteYear Naming the WiiU "Wii 2" would be a disaster. People would think that the Ps4 would be superior because of the "4" as opposed to the 2. Why do you think MS called XBOX360, instead of XBOX 2?
1 Like True but they never name anything 2. NES,SUPER NES, ULTRA 64/N64, GAMECUBE. Awful name choice tho.
2 Like Dude, I was about to go ape shit on you, it took me a min to pick up the satire, and it's my favorite kind of tire so I was surprised it took me so long! Very nice article!
1 Like Sony and Microsoft will succeed... Nintendo failed with the Wii Useless. I have love for Nintendo from my younger days but its time they stop trying to appeal to toddlers and grandmas and come play with the big boys.
@stratfender89 @theslimdavylp I think the Nintendo is a fantastic company but I do think that they're making some legitament mistakes with marketing the Wii U. I do think it's a bit cynical to say their failures though.
3 Like Is it really that hard to tell this is a satirical article? You can tell just from the title. The Wii U could have been good (and it still might be, give it time) but so far it does seem like a wasted opportunity. Why would people want to buy a brand new console and pay full price for games that have been out on other platforms for over a year? (Batman: Arkham City, Mass Effect 3, Amazing Spider-Man) Especially when you can wait a few more months until Christmas and spend an extra $100 or so on the PS4 (if rumors about it being $400 are true). I want to give the Wii U a chance, because I still appreciate Nintendo from my N64 days, but they've got to think of something fast.
@Decapod_10 Little do you know that these games are basically GOTY editions, right? So aren't they worth full price? Also, people always complain that Nintendo doesn't get full 3rd party support, but now when Nintendo gets it, everyone dismisses them :? Come on, man.
@VisualPendulum So far, it sold 3 million, which I think does not include the January sales.
@VisualPendulumIts not entirely accurate as this was for 2012, so it doesn't include 2013 Jan or Feb but it shows Nintendo's official sales figures. (%s). The Wii U's figures are right at the bottom. If anyone has something more up2date I'd be interested in seeing it as well!
you're not supposed to bash Nintendo but only say good things about it! What happened to you!? What you've said is pretty legit tho/
You know what is funny. The Wii-U will have probably sold more in its first 3 months than either the Xbox720/PS4 will. People have no memory of the last gen and how slow those beginnings were and this gen will probably be worse in that respect. Much worse economy. Tons of cross gen titles and AAA games moving into 2014 will just kill the incentive to upgrade. Tacked on Kinect/Eye Toy will bump the price up in the $450/$500 price range. Nah, Sony and MS could do everything right and it probably won't matter.
@Stonecutters908 You seem to ignore the fact that both PS3 and Xbox 360 NEVER sold as poorly as Wii U is doing right now and yet you tell people have no memory of the last gen?
1 Like @Stonecutters908 Is there any way to bookmark this so i can come back in a year and tell you how dumb you are. Nintendo is irrelevant.
@vatorusWhy are you telling some one there dumb because they have an opinion different than yours? Chill out.
The reason why the Wii U sales suck so badly was stated pretty well in this article, no games, bad hardware and a lack of any direction from Nintendo. I used to love the company, but I feel like they have just crapped on its loyal consumers for the last three generations (that is counting this one)
1 Like Good read, had a few laughs! I wish more of these "awesome" blogs were actually as well formatted as this. It makes it a pleasure to read. Those those who don't understand the satire I shake my head lol
I think Sony are going to give gamers something to look forward too. The PS3 was a great system, I think they know what they are doing.
1 Like Today February 20th 6pm EST (11pm UTC)!!! R.I.P. Nintendo (and Micro$oft)!!! See their death sentence LIVE here: http://www.gamespot.com/features/playstation-meeting-2013-ps4-announcement-6403818/?tag=Topslot%3bPlaystationMeeting2013Live%3bWillSonyFinallyReveal
I dunno, I think the goal is kind of the opposite.
Be as unlike Wii-U so they don't fail as badly as Wii-U I don't think this is a strategy Sony would want to employ. That's like Valve saying let's be successful like Microsoft' XBL!
You got it backwards, I think Nintendo should've been more like Sony and held there tongue a little bit longer.
@Balanceless @Midnight_Twelve
why would any company want to copy their competitors. I'm saying sony should stay sony.
@MrMan2000 @Midnight_Twelve I was under the impression the Wii-U's sales figure where pretty abysmal.
@Midnight_Twelve @MrMan2000 When compared to the Wii they are but there was good reason for code naming the Wii as "The Revolution".
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